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共享时代 中档酒店如何突破天花板?

2016-7-18 10:44| 发布者: | 评论: 0

摘要:   在共享时代下,酒店将面对更多挑战。品牌应该如何积极探索,才能确保自己不被市场淘汰,甚至突破当下的发展天花板?   近日,在由迈点网主办的“2015年度酒店业最具影响力品牌颁奖盛典”中,上海锦江都城酒店管 ...

  在共享时代下,酒店将面对更多挑战。品牌**网站网投应该如何积极探索,才能确保自己不被市场淘汰,甚至突破当下的发展天花板?

  JINRI,ZAIYOUMAIDIANWANGZHUBANDE“2015NIANDUJIUDIANYEZUIJUYINGXIANGLIPINPAIBANJIANGSHENGDIAN”ZHONG,SHANGHAIJINJIANGDOUCHENGJIUDIANGUANLIYOUXIANGONGSIQIXIASIDAPINPAIQUANBURONGHUOJIANGXIANG。ZHEIYIJIEGUOYEYINZHENGLE,JIANGZHUYILIJIZHONGZAICHANPINDE“CHANPINSHIDAI”、ZHUANZHUZUODAPINGTAIDE“PINGTAISHIDAI”JIJIANGYUANQU,ZAIWEILAIDEHULIANWANGJINGJIXIA,XINGYEJIANGYINGLAI“GONGXIANGSHIDAI”。

  SUIYETAIDEFAZHANBIANHUA,XIAOFEIZHEXUQIUYESUIZHIERBIAN,TAMENDUIJIUDIANDEPANDUANYUPINGJIAYIBUTONGYIWANG。ZAIGONGXIANGSHIDAIXIA,QIYEYUPINPAIJIANGHUODEGENGDUOJIHUI,TONGSHIYEJIANGMIANDUIGENGDUOTIAOZHAN。

  ERZAIZHEIYANGDELANGCHAOYONGDONGZHONG,PINPAIYINGGAIRUHEJIJITANSUO,CAINENGQUEBAOZIJIBUBEISHICHANGTAOTAI,SHENZHITUPODANGXIADEFAZHANTIANHUABAN?CONGJINJIANGDOUCHENGGONGSIDAIBIAODEFENXIANGZHONG,WOMENNENGGOUWAJUECHUBUSHAOCANKAOSILU。

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  一、改标准为个性,打造独特品牌空间

  JINJIANGDOUCHENGJIUDIAN,QIXIACHANPINFENWEIJINGDIANXILIEYUSHANGWUXILIE。

  SHANGWUXILIEZAICHANPINYUFUWUSHANGBAOCHIZHEXIANGDUITONGYI,ZAIZHUANGXIUSHANGSHIDURONGRULEGEDIWENHUATESEYITIXIANPINPAINEIHAN。ZONGTILAIKAN,ZHEIYIXILIEKESHIWEIJINJIANGDOUCHENGDUICHUANTONGBIAOZHUNHUAZHUSUDE“GEXINGYANXU”。TANENGGOUMANZUJUEDADUOSHUSHANGLVKERENDECHANGGUIXUQIU,TONGSHIYOUKEYIDAIJIGUKEYIDINGDEDUTETIYAN。

**网站网投  ERJINGDIANXILIEZHUYAOYOULISHIDIYUNSHENHOUDELAOJIANZHU、LAOJIUDIANGAIZAOERCHENG。RUSHANGHAIXINCHENGFANDIAN、SHANGHAIDAHUAJIUDIAN、SHANGHAIQINGNIANHUIDAJIUDIANDENG。ZHEILEIJIUDIANDEFENGGEHUNRANTIANCHENG,WUXURENHERENGONGXIUSHI,YEWUFABEIRENGONGFUZHI。XIANGJIAOSHANGWUXILIELAISHUO,TAMENDEBIAOZHUNHUASHEZHIGENGSHAO,GEXINGTEZHENGGENGNONGHOU。

  ERWULUNSHISHANGWUXILIEHUOSHIJINGDIANXILIE,TAMENDOUSHIJINJIANGDOUCHENGZHEIGEPINPAIDEDUTEZUCHENGBUFEN,BINGJIANGJIXUYIZHEIYISHENFENWEIPINPAIJINXINGCHIXUDEXINGXIANGSHUCHU,DAZAOQITAPINPAIBUKEFUZHIDEKONGJIAN。YEXUZHENGYINCI,JINJIANGDOUCHENGBEIXUDUOXIAOFEIZHECHENGWEI“HAOPINZHIYUHESHIJIAGEDEJIEHE”。

**网站网投  CIWAI,JINJIANGDOUCHENGJIUDIANGUANLIGONGSIXIADEJINJIANGZHIXING·FENGSHANG,ZESHIZIJIAPINPAIJINJIANGZHIXINGDE“GEXINGHUASHENGJIBAN”。QIFANGNEIZHUANGHUANGSEDIAOWENXIN、FENGGEGEYI,DIANFULEJIEGOUQIANPIANYILVDEJINGJIXINGJIUDIANXINGXIANG,WEIGUKEDAIQUGENGDUODUTEXUANZE。DUIYUXINGYELAISHUO,BUDUANKAIFAXIANGMU、ZHONGJIANJIUDIANBUJIANDESHIHAOSHI,PINPAISHENGJIYEXUSHIGENGHAODESILU。YEXUZHENGSHIJIYUZHEIYANGDEKAOLIANG,JINJIANGZHIXING·FENGSHANGCAIHUIYOUCIDANSHENG。CIWAI,HAIYOUJINJIANGZHIXING·PINSHANG,ZHEISHIJINJIANGZHIXINGBIAOZHUNBANDESHENGJIBAN,BIQIBIAOZHUNBAN,ZAIWEIYU、FANGJIANSHESHIDENGFANGMIANGONGJINXINGLESHIXIANGSHENGJI。XIANGBIZHONGJIANLAISHUO,SHENGJIWUYIGENGSHENGCHENGBEN,GENGXIANLINGHUO。

**网站网投  YOUCIKEJIAN,WULUNSHIZAIZHONGDANGJIUDIANBANKUAI,HUOSHIJINGJIXINGJIUDIANBANKUAI,JINJIANGDOUCHENGDOUSHITUDAZAOYUCHANGGUIXINGTAIYOUZHEXIEXUBUTONGDEPINPAI,JIJIANGZUIPUTONGHUADEBIAOZHUNGAIWEIDADUOSHUXIAOFEIZHEKEYIJIESHOUDEGEXING,ZUIDAKENENGWEIPINPAIFUYUDUTEJIAZHIYUNEIHAN。

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  二、延伸服务长度,多维拓宽品牌空间

  当下,越来越多的年轻一代开始注重身体的健康问题及饮食习惯。而跑步作为最常见、场地及设备要求最小又最简单的运动**网站网投方式之一,成为各年龄层有氧运动的首选。晨跑、夜跑、全民马拉松,甚至许多公益活动,都越来越频繁地与跑步建立起了联系。

**网站网投  ERJINJIANGDOUCHENGGONGSIZAI2015NIANZUOCHULEYIGEPOYOUYIWEIDEDONGZUO,YEZHENGYU“PAO”YOUGUAN。QICHENGLILEYIGEMINGWEIJ-PowerDEPAOTUAN,ZUICHU,ZHEIZHISHIQIYENEIBUYUANGONGDEHUODONGZUZHI,DANZAIXIABANNIANZHUJIANKAIFANGJIKEHUHOU,YUELAIYUEDUODERENZIFADICANYUJINLAI。JIEZHIJINQI,QUANGUOYILEIJIYOU5000DUORENJIARU。

**网站网投  ZAIJINJIANGDOUCHENGGONGSIKANLAI,“WULUNSHIJINJIANGDOUCHENG,HAISHIJINJIANGZHIXING,JIUDIANDEKEFANGDOUSHIYOUXIANDE,CHANGDIMIANJIDOUSHIYOUXIANDE。DANZAIZHEIZHONGYOUXIANZHIWAI,FUWUQUEKEYIWUXIANYANSHEN;ERPINPAIDAIJIKEHUDETIYANHEXIANGXIANGLI,YENENGGOUWUXIANFANGDA。”YINCIJINJIANGDOUCHENGSHEZHILEZHEIYIHUODONG,SHITUZAIJIUDIANKEFANGDECHANGJINGHEKONGJIANWAI,JIXUWEIGUKEDAIQUDUYIWUERDEPINPAIFUWUTIYAN。

  GUKETONGGUOAppSHANGDEYUNDONGSHUJU,KEZAIFUWUHAOSHANGDAKA、SHAILUXIAN,BINGYUTONGHAOJINXINGJIAOLIU,XIANGSHOUZHUANYEJIAOLIANDEZHIDAO。CIWAI,J-PowerHAIWEIQIPAOYOUSHEZHILEZHUANSHUFULI,RUKEYONGPAOBULICHENGDUIHUANLIPIN,CANYUQUWEIRENWUBINGYINGQUJIANGPINDENG。DUIYUGENGJIAZHUANYEDEPAOYOULAISHUO,J-PowerHAIHUIANYUEFABUBISAISAICHENG,PAOYOUZAICANYUSHI,KEZAIJINJIANGDOUCHENGJIUDIANGUANLIYOUXIANGONGSIQIXIAMENDIANHUOQULUXIAN、YIYAOXIANG、SHIPIN、YINLIAO、MAOJINDENGMIANFEIFUWU,SHIFENFANGBIAN。

  总体来说,锦江都城J-Power跑团一方面既响应了绿色出行、绿色生活的时代号召,鼓励消费者关注环保、关注健康;另一方面也通过活动和创意的设置,扩展了锦江都城及其他品牌的内涵与辐射面,拓宽了品牌空间与可能性。

**网站网投  SUZAOBUKEFUZHIDEPINPAIKONGJIANHOU,ZAITONGGUODUOWEIDUJIANGQITUOKUAN。QIDAIJINJIANGDOUCHENGNENGGOUPINGJIEZHEIYIDAFA,ZAIWEILAIYUNNIANGCHUGENGFENGFUDEPINPAINEIHAN;ZAIGONGXIANGSHIDAIXIA,TUPOXINGYEDAHUANJINGDETIANHUABAN。

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